Tuesday, May 15, 2012

6 Openings for Digital Media Planner/ Strategist Professionals - 2+years of Exp - New York,USA


Job Title :- Digital Media Planner/Strategist
Location:  New York , NY
No of Opening:- 6
Exp :- 2+ years


Description:

Our TOP client  is looking for a Media Manager with strong display 
expertise to develop, recommend and implement integrated media 
strategies that address the communications and marketing challenges 
to our clients.

Our Client, a global leader in digital marketing solutions, enables companies 
to integrate cross-channel marketing efforts within one platform, allowing 
for deeper insights and greater online success. Managing over $1 billion of 
advertising annually across search, display and social, IgnitionOne provides 
the world's top marketers with media optimization, cross-channel attribution 
and website conversion solutions

Requirements:

* Bach or Master Degree in marketing or related field with 2+ years of online
  /digital media planning and buying experience in building awareness and 
   advancing direct marketing goals

* Knowledge of 3rd party tracking and serving technology (DART, Atlas, 
   SearchIgnite, Keyword Max, etc.)

* Experience and knowledge of advanced reporting and analytics provided 
   by third party tools (e2c, attribution interfaces, etc.)

* Expert-level Excel is a must and strong PowerPoint (PPT) skills

* Demonstrated best practice in optimization techniques and customer 
   retention strategies (CRM).

* Expertise in Display marketing a must; understanding of all digital 
  media disciplines (including Ad Networks, DSP's, Mobile, social media, etc)

* Deep understanding of audience and data targeting and performance 
   based media campaigns (CPA, Rev Share, Sales Generation)

* Proven ability to synthesize data/results, identify trends/key findings 
  and present innovative integrated media recommendations that go beyond
  existing scope of work to achieve clients' marketing and communications 
  objectives

* Excellent communications (written/verbal), presentation and analytical skills
   Success executing complex, large scale campaigns flawlessly

* Productive relationships with media reps and internal teams that lead to 
   successful campaign deliverables and high client satisfaction

* Demonstrated best practice in optimization techniques and customer 
   retention strategies (CRM), and direct response programs

* Innate curiosity and aptitude (staying abreast of trends and activities in 
   the digital marketing and clients' business) that proactively demonstrate 
  thought leadership and new ideas/recommendations

* Management experience a plus!


    If you have an entrepreneurial spirit, get excited about finding smarter 
   ways to do things, and have a burning desire to be part of a winning team 
   where you can truly make a difference, we want to meet you.





Cheers...
Thiyagarajakumar Ramaswamy
Director
KalaAnantarupah Consultants

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